Biomimetics

30% growth possible using lessons from the sand crab

Last night Phil Richardson presented a talk on biomimetics in Bath to the Marketing Network. A wide range of people attended including an MD of a successful high growth senior interim businesses, innovation people from FMCG businesses and marketing professionals. Phil presented the sand crab and demonstrated how this biological system could be used to help generate 30% growth by adopting business biomimetic thinking.

Without knowing the model, who can remember their biology training and suggest ways in which this would work?

© 2008 Biologize.