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Asides

Breaking out of the quagmire to really new ideas

This is the subject for my talk at FaraPack in November. I will be presenting a case study starting at OK sales then developing the sales proposition, product and then show how the business was aligned behind the new strategy. All of this done using biology.

We are aiming for a 30% growth - the same as the crab, Carcinus maenas gains each time it goes through a growth cycle ( there are 18 of these in its 4 year life).

Based on where your business is right now what do you think is the relistsic growth % in your next growth cycle? Can you beat the crab?

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