Asides

Innovation is a way of doing business

Many involved in innovation are buried in the R&D departments of large corporations. This isn’t right. There are a few who sit at a senior level and may be called Innovation Director or Head of strategy and innovation. I’m not sure that this is right either. I see innovation as a process. It is not the name to give idea generation for product development, nor is it the name to label off-site meetings that generate a pile of flip charts and post it notes for some lucky admin person to type up and circulate. I believe that innovation is a process and should permeate strategy, organisation design, process design, the application of technology, leadership, the development of behaviours and values and the development of customers, markets, products and services.  As you know I am a fan of biomimetics because nature innovates on the macro scale. In these times of futures which are both unplannable and uncertain then perhaps it’s time to look at your innovation competition rather than your product competition. Perhaps it is time to have a “Fitness for the Future” project?

© 2008 Biologize.