Case studies

Creating a customer centric supply chain

Inbev

Inbev’s supply chain managed products such as Stella and Boddingtons from the brewery to the installation of the latest tap installed in a pub, club, restaurant or hotel. The processes span a number of departments including, trade sales, customer service, brands dispense, finance, third part delivery, third party installation and merchandising.
Thoughtcrew were asked if they could identify ways in which the supply chain performance could be improved. To benefit the business by increasing sales and reducing costs. By creating an integrated process, identifying opportunities for improvement using innovation techniques, which included biomimetics and by working cross-functionally a new customer centric approach to the supply chain was implemented. A significant impact was observed in both sales and costs and this coupled with an improved sales performance and an integration between the functions meant that the project provided a significant return on investment.

Key elements
Strategy
Process engineering
Workflow
Leadership and team building
Project management
Innovation
Biomimetics
Business and IT integration
Cross functional integration

More case studies
Sales development

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