Biomimetics

Natural nationalism

The family is the basic unit of society acording to my good friend Guy. A collection of families are a village, town or city and a collection of these are a nation. Of course in nature there are examples of such systems in place and equally those that spread their subsequent generations far and wide. In comparing our own families it was easy to see how we had spread to the four winds UK wise.

What if we applied this thinking to customers? Have we considered a local bs spread customer base? I meet many ex-corporate types that have moved to the South West and want local clients. Can the way communities work in nature help us decide this aspect of customer strategy?

Here’s a head start. To be local everything needs to be a close copy. It needs to access plentiful resources and when preditprs strick to be of sufficient numbers to cope with a few losses. All are equal so theres no need for CRM.

Is this what you want?

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