Biomimetics

Biology is the inspiration for leadership development, innovation and growth

Phil Richardson, Consulting Director of Thoughtcrew, a Bath based leadership consultancy was awarded his PhD in biomimetics at the University of Bath this week. Phil has been researching the application of biology to leadership and strategy as a part time student at the University. Initial applications of the research have helped leadership teams think ‘outside-the-box’ developing new ideas for products, services and business development. “We have had a positive response from a range of our clients including Mars, Guide Dogs, Northern Rail and the MoD” says Richardson.
Because the approach is based on the study of biological systems, it works particularly well in developing approaches to sustainability, corporate social responsibility and innovation. By understanding how ‘alive’ a team, department or business is it is possible to build a robust growth strategy, set a strong governance for change programmes and building high value partnerships.

Richardson’s research shows that when business biomimetics is combined with conventional management techniques it is possible to create more ideas and that these ideas have a greater impact on the brand value and the longer term survival of the business. He is in great demand as a speaker at conferences and leadership development away days. Anyone interested can make contact via

crew@thoughtcrew.net

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