Biomimetics
30% growth possible using lessons from the sand crab
Last night Phil Richardson presented a talk on biomimetics in Bath to the Marketing Network. A wide range of people attended including an MD of a successful high growth senior interim businesses, innovation people from FMCG businesses and marketing professionals. Phil presented the sand crab and demonstrated how this biological system could be used to [...]
Come to the next event on Thursday 28th August in Bath and listen to Phil Richardson talk about biomimetics
Increasingly businesses are learning from natural systems; or ‘biomimetics’. Major innovations such as cybernetics, swarm intelligence and artificial neural networks have been derived from biomimetic principles. Phil has worked with companies including DTI, MoD and Gillette looking at issues such as: Imitating organizational principles from social behaviour of organisms like ants, bees, and micro-organism Mimicking [...]
Product innovation
How interested would you be in a ‘database’ that contained information on biological systems? If you needed to carry out any product innovation you could provide your specification and the ‘database’ could generate a number of possibilities for further research. Let me know!
Three types of biomimetics
There are three types of biomimetics Biological system based – where an interesting biological system is studied and then used to see what problems could be solved Engineering problem based – a search for something biological that might help solve the problem Business biomimetic – the application of biological systems as an analogy for strategic [...]
Biomimetics innovation process
Traditionally biomimetics has started with the biological system and identified functionality that could be used to solve engineering problems. Increasingly, with their appetite whetted, engineers, designers and innovators are presenting problems that need solving. Phil Richardson has developed an innovation process that helps by using biomimetics to develop process, behaviour and change management. This new [...]
Are you climbing the walls?
There is much research that is looking at how the micro hairs on a Geko’s foot help, through Van de Wall’s forces, stick to smooth vertical structures. If you are interested in how this has developed into the creation of an electromagnetic analogy for climbing walls then you might want to check out Jose’s post [...]
Trouble: it’s just not cricket
For many businesses there is only one source of trouble and that is the trouble associated with the cause of the current problem. We see trouble in three ways. One the trouble that caused the problem Two the trouble that in context is worth addressing Three the trouble it takes to fix the problem Overall [...]
BIONIS in Bath
Phil Richardson has also just presented his latest research at Bionis 2007 in Bath, UK. A copy of his presentation is available for you to download. Ask for a copy of the presentation.
Biomimetics: Lessons from Nature
Have you ever wondered what you could learn from nature? That was the subject of a recent DTI Mission to The Netherlands and Germany. A select number of businesses visited research establishments and commercial organisations such as Philips and Daimler Chrysler to learn how they had applied lessons from nature to develop new products.Thoughtcrew was [...]
Bird flocks and crab growth provide insight to internal communications
We are currently working with a major drink manufacturer to help improve the quality of the communications between their innovation group and the rest of the business. Like many internal organisations the gaps between departments are often left whilst all energies are focused on the delivery of departmental objectives. Biomimetics provided a fresh approach to this cross functional challenge and [...]
