Customer
Getting and keeping golden customers
How golden are your customers. This was the topic discussed when I met interim marketing director Nicki Holmes at the Royal Society of Arts yesterday. Her unique approach to marketing which has achieved fantastic results for a wide range of businesses from NatWest to Help the Aged has a secret ingredient. The secret is a [...]
Natural nationalism
The family is the basic unit of society acording to my good friend Guy. A collection of families are a village, town or city and a collection of these are a nation. Of course in nature there are examples of such systems in place and equally those that spread their subsequent generations far and wide. [...]
Come to the next event on Thursday 28th August in Bath and listen to Phil Richardson talk about biomimetics
Increasingly businesses are learning from natural systems; or ‘biomimetics’. Major innovations such as cybernetics, swarm intelligence and artificial neural networks have been derived from biomimetic principles. Phil has worked with companies including DTI, MoD and Gillette looking at issues such as: Imitating organizational principles from social behaviour of organisms like ants, bees, and micro-organism Mimicking [...]
