Essential: vitally important, fundamental
Insight: penetrating and often sudden understanding, as of a complex situation or problem
I once asked the inventor of a clever search engine to build a business analysis engine - a software machine into which we might pour gigabytes of business data and then ask a series of broad questions. It would [...]
One of the biggest challenges facing any leadership team is getting alignment between the functional strategies. Strategy maps provide a way in which this alignment can be made. They also can provide a useful link to creating a balanced scorecard. The strategy maps work on four levels.
1 Finance:what are the overall financial objectives?
2 Customer: [...]
Last night Phil Richardson presented a talk on biomimetics in Bath to the Marketing Network. A wide range of people attended including an MD of a successful high growth senior interim businesses, innovation people from FMCG businesses and marketing professionals. Phil presented the sand crab and demonstrated how this biological system could be used to [...]
You will no doubt be aware of the ‘buzz’ surrounding something called CRM or customer relationship management. In some cases it might be referred to as ERM ( enterprise relationship management), customer loyalty, or even the customer experience.
It all means the same thing.
“How do I/we make money?”
Essentially all the terms above are concerned with the [...]
Defining the future business and understanding the complexity of the existing business takes some serious planning, thinking and analysis. Our approach it a bit different to some you may have experienced. We start with the end in mind. Creating a view of the future then look back at the current situation to see what we [...]
As consultants we get a buzz from improving the clients position. We really enjoy the feeling of tackling a problem alongside the client and then being able to demonstrate that we have a working solution. This means that we don’t like being told what to do (come and run a workshop, facilitate a meeting, interview [...]
Your first 100 days
If you have just started in a new business, department or project you might find the following five steps a useful place to start.
1 Decide what your product or service is
2 Decide who your customers will be
3 Plan how you will sell your product to the target customers
4 Define how you will [...]