Biologize » Strategy

Infinity Context Free Process for business biomimetics

Phil Richardson — Sun, 05 Sep 2010 12:23:38 +0000

Infinity Context Free Process for Business Biomimetics

Dr Phil Richardson of Thoughtcrew Limited has developed a new process for the translation between between business problems and biological systems. This, the Infinity Context Free Process, provides an approach for strategic thinking and can be used as a workshop process or can be embedded into the strategy process or the innovation process of a business. Thoughtcrew offer a subscription service where new biological system cards can be added to the process to provide a wider range of analysis. The process has already shown successful results in both the consumer packaged goods and the business services sectors. Because of the integrated nature of biological systems the solutions produced by the ICFP tend to be richer and add more long term value. Further details from Thoughtcrew

Feedback from HR directors highlights the importance of biomimetics as a technique in leadership and change management

Phil Richardson — Wed, 13 Jan 2010 11:13:54 +0000

HR Directors that attended the recent HR Forum in London to hear Phil Rchardson give his talk on leadership and change management and the use of biomimetics as a business tool provided some exciting feedback. If you are interested in finding out more visit Thoughtcrew or call Phil on +44 208 133 4728.

“Very passionate about biology. Emphasis on biology mostly lost the impact on change/change leadership culture. Pace could have been quicker through the theory to practical examples. Practical example right at end was quite good looking with journey to growth (crab example). Fascinating”

“Very interesting. Would have preferred more time to work through the business problems at the end”

“Great session”

“Really creative and interesting presentation. Food for thought. Very thought provoking”

“Most enjoyable session so far. Well presented and an articulate presenter”

“Very interesting and innovative”

“Excellent, very interesting content and great presentation”

“Very clever and entertaining and relevant”

“Thought provoking, different”

Symbiosis as a tool to understand business partnerships

Phil Richardson — Tue, 03 Nov 2009 22:55:31 +0000

At the HR Forum in London today Phil Richardson presented biomimetics and how that can be used in helping understand busines relationships and growth driven change management. A summary can be found in Personnal Today

Biologize your HR strategy

Phil Richardson — Tue, 03 Nov 2009 11:18:16 +0000

Tap into the power of nature to design and deliver your HR strategy. Using Past Casting based on the biology of crabs it is possible to design everything from a future based competency interview to aligning the leadership team to the new growth strategy. Business biomimetics provides a way of challenging traditional thinking that can be readily employed by diverse HR teams. The ideas generated are richer and better integrated than those created using stand alone strategy and brainstorming models. Contact Phil Richardson at Thiughtcrew for further details of this exiting, innovative new approach.

Man made evolution

Phil Richardson — Mon, 28 Sep 2009 21:14:42 +0000

Did you know that cabbage, broccoli, kohlrabi and sprouts are all man made vegetables? Wild mustard was used as the initial species and then engineered over time to artificially select certain attributes.

This artificial selection can also be seen in business strategy where people, processes and systems have been selected from the original. However they may not all be appropriate or fit for the future. Can you still track your original species?

An opportunity to shape the future of strategy in the Open University MBA

Phil Richardson — Thu, 26 Feb 2009 10:16:48 +0000

I am a tutor for B820 the Open University MBA module for strategy. It forms a core module for the MBA and is enjoyed by those in the second year of the MBA with the OU. I’ve just come from a session delivered by Professor Susan Segal Horn at the B820 residential about the planned update to B820. She asked if the tutors had any suggestions for changes. I thought it might be interesting to throw this out to the group to see what you think? If you let me have your thoughts by the 10th March I will forward them to Susan. I have suggested that the course team should consider strategy maps, an application of the balanced scorecard, the change kaleidoscope and business biomimetics. It would be great if we could build a practitioner led profile to augment the academic thinking. You never know!

Naked Strategy wins award at The University of Bath

Phil Richardson — Wed, 25 Feb 2009 10:07:48 +0000

Phil Richardson’s poster Naked Strategy: using biomimetics to drive busines change won the poster award at the recent research collaboration conference sponsored by the University of Bath. Phil was presented with his award after being voted best poster by the other researchers at the conference.

http://www.bath.ac.uk/research/researchers/community/rsconfhome.html

Creative solutions to the problems you didn’t know you had

Phil Richardson — Tue, 13 Jan 2009 14:35:55 +0000

Before setting off down the wrong path it’s worth spending some time thinking about the problem. Typically problems present as a series of clues. These symptoms present as something that is or is not happening.

Very expensive mistakes have been made by designing and implementing solutions for symptoms. Little, if any time has been spent examining and challenging these clues to determine the real problem.

Intuition kicks in with the enthusiasm to create tangible growth and soon phrenetic activity is underway. Teams of consultants are deployed and 18 months later questions are being asked why it’s taking longer and costing more than expected.

Phil Richardson works in a different way. He helps in the pre-change management stage helping you discover the real problem, defining the real plan and scoping out what needs to be addressed to deliver real business outcomes.

You should give him a call on 02081334728 if you are feeling the effects of symptoms.

Growing a premium brand

Phil Richardson — Tue, 16 Dec 2008 17:33:44 +0000

Exclusively Kitchens

Exclusively Kitchens is a high end bespoke kitchen designer and installation company. Focused on providing the best possible quality and value Exclusively Kitchens operated from its base in Bath across the South West. Having been in business for 12 years the directors of the business felt it was time to take a strategic view of the business and look for ways in which to accelerate the growth. Phil Richardson of Thoughtcrew worked with the directors to identify ways in which they could tap into the huge amount of existing customer information. A new IT system was developed based on ACT to go with a new website, customer case studies, a new PR campaign and finally the relocation of the business to a higher footfall area and the creation of a new division called Exclusively Bathrooms. Sales and profit increased year on year.

Key elements
Strategy
Process
CRM
Leadership
Governance
Marketing
PR
Product and service development

Find more case studies

Bring innovation to life

Phil Richardson — Thu, 13 Nov 2008 18:21:38 +0000

In the modern business world, creating and implementing innovative ideas is vital to developing strategies that deliver sustainable, competitive advantage. Here is a one day knowledge shop which provides the opportunity to get some hands on experience in applying biomimetics to a business problem. Thoughtcrew and Faraday are working in partnership to bring biomimetics and the untapped potential from 4 billion years of problem solving to those that are looking for way to create truely inspirational innovation.

to find out more go to the Thoughtcrew site