Biomimetics
New biomimetics video available
A short introduction to biomimetics and the ‘bring innovation to life’ series is available on the Thoughtcrew website. The video features Phil Richardson, Innovation Director for Thoughtcrew giving his view on how biomimetics can be applied to more than product development. To get access to this and other useful biomimetic tools then please register with [...]
Adhesives – a chat with Professor Julian Vincent
I have just come from an interesting meeting with Professor Julian Vincent where we were discussing glue. Julian is a biomimetics expert and has published 300 papers on the application of biology to engineering and in particular materials problems. Adhesives play a major role in the way we live our lives today. Julian points out [...]
Bring innovation to life
In the modern business world, creating and implementing innovative ideas is vital to developing strategies that deliver sustainable, competitive advantage. Here is a one day knowledge shop which provides the opportunity to get some hands on experience in applying biomimetics to a business problem. Thoughtcrew and Faraday are working in partnership to bring biomimetics and [...]
Innovation is a way of doing business
Many involved in innovation are buried in the R&D departments of large corporations. This isn’t right. There are a few who sit at a senior level and may be called Innovation Director or Head of strategy and innovation. I’m not sure that this is right either. I see innovation as a process. It is not [...]
Inspiration to solve the problem of counterfeit goods
A recent workshop on Biomimetics in Bath found inspiration from a visit to the Botanical Gardens in Royal Victoria Park. Working on the problem of how to overcome the problem of counterfeit and fake goods a number of plants and animals were examined. Ideas for tracking, marking, packaging and training came from the close observation [...]
Breaking out of the quagmire to really new ideas
This is the subject for my talk at FaraPack in November. I will be presenting a case study starting at OK sales then developing the sales proposition, product and then show how the business was aligned behind the new strategy. All of this done using biology. We are aiming for a 30% growth – the [...]
Do you have any examples of where biology has been used in your business?
I am interested in finding out if anyone has come across biology being applied in their business. I am working with biomimetics and have developed a number of tools and techniques that can be used to drive thinking in strategy, process and innovation. I am interested in the current level of experience in the use [...]
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30% growth possible using lessons from the sand crab
Last night Phil Richardson presented a talk on biomimetics in Bath to the Marketing Network. A wide range of people attended including an MD of a successful high growth senior interim businesses, innovation people from FMCG businesses and marketing professionals. Phil presented the sand crab and demonstrated how this biological system could be used to [...]
Come to the next event on Thursday 28th August in Bath and listen to Phil Richardson talk about biomimetics
Increasingly businesses are learning from natural systems; or ‘biomimetics’. Major innovations such as cybernetics, swarm intelligence and artificial neural networks have been derived from biomimetic principles. Phil has worked with companies including DTI, MoD and Gillette looking at issues such as: Imitating organizational principles from social behaviour of organisms like ants, bees, and micro-organism Mimicking [...]
