crab
Breaking out of the quagmire to really new ideas
This is the subject for my talk at FaraPack in November. I will be presenting a case study starting at OK sales then developing the sales proposition, product and then show how the business was aligned behind the new strategy. All of this done using biology. We are aiming for a 30% growth – the [...]
30% growth possible using lessons from the sand crab
Last night Phil Richardson presented a talk on biomimetics in Bath to the Marketing Network. A wide range of people attended including an MD of a successful high growth senior interim businesses, innovation people from FMCG businesses and marketing professionals. Phil presented the sand crab and demonstrated how this biological system could be used to [...]
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