marketing
30% growth possible using lessons from the sand crab
Last night Phil Richardson presented a talk on biomimetics in Bath to the Marketing Network. A wide range of people attended including an MD of a successful high growth senior interim businesses, innovation people from FMCG businesses and marketing professionals. Phil presented the sand crab and demonstrated how this biological system could be used to [...]
Come to the next event on Thursday 28th August in Bath and listen to Phil Richardson talk about biomimetics
Increasingly businesses are learning from natural systems; or ‘biomimetics’. Major innovations such as cybernetics, swarm intelligence and artificial neural networks have been derived from biomimetic principles. Phil has worked with companies including DTI, MoD and Gillette looking at issues such as:
Imitating organizational principles from social behaviour of organisms like ants, bees, and micro-organism
Mimicking mechanisms found [...]
