marketing
Getting and keeping golden customers
How golden are your customers. This was the topic discussed when I met interim marketing director Nicki Holmes at the Royal Society of Arts yesterday. Her unique approach to marketing which has achieved fantastic results for a wide range of businesses from NatWest to Help the Aged has a secret ingredient. The secret is a [...]
30% growth possible using lessons from the sand crab
Last night Phil Richardson presented a talk on biomimetics in Bath to the Marketing Network. A wide range of people attended including an MD of a successful high growth senior interim businesses, innovation people from FMCG businesses and marketing professionals. Phil presented the sand crab and demonstrated how this biological system could be used to [...]
Come to the next event on Thursday 28th August in Bath and listen to Phil Richardson talk about biomimetics
Increasingly businesses are learning from natural systems; or ‘biomimetics’. Major innovations such as cybernetics, swarm intelligence and artificial neural networks have been derived from biomimetic principles. Phil has worked with companies including DTI, MoD and Gillette looking at issues such as: Imitating organizational principles from social behaviour of organisms like ants, bees, and micro-organism Mimicking [...]
