Phil Richardson’s poster Naked Strategy: using biomimetics to drive busines change won the poster award at the recent research collaboration conference sponsored by the University of Bath. Phil was presented with his award after being voted best poster by the other researchers at the conference.
http://www.bath.ac.uk/research/researchers/community/rsconfhome.html
A short introduction to biomimetics and the ‘bring innovation to life’ series is available on the Thoughtcrew website. The video features Phil Richardson, Innovation Director for Thoughtcrew giving his view on how biomimetics can be applied to more than product development. To get access to this and other useful biomimetic tools then please register [...]